A colleague who has moved on to a different way of life was once inspired to start a performing arts company. She was diligent in selecting a suitable business model and went through all the required steps to formally constitute her enterprise. Gifted at networking, she was able to attract some well known arts professionals on to her board of trustees. The next thing to do was to actually start making work for public presentation.

This colleague had a script of a new play, a director who she aimed to work with and many ideas about how the show would be promoted. The company’s board of trustees had regular meetings and all the indicators suggested that the venture would be successful.

Looking back at that moment in time, it is still odd to consider the fact that the company never presented a show and my colleague eventually decided to change her career direction. She had been so sensible in her choices and decisions.

At the heart of the matter is the fact that creation of the work is the only way to get going in the arts. No point in speculating about wonderful things that will happen. The proof of the pudding is in the eating. All the other features can be introduced at later stages in the process.

Obviously there isn’t a “one size fits all” methodology for achieving desired outcomes in our profession, but there is no doubt that the production of actual work must come first.