In an imaginary world, villagers assemble around fires to listen to a compelling story.
That scenario probably does exist for some folks, but not for many others.
Switching on our devices is another way of doing the same thing.
Along with the gadgets comes a wide range of choices.
Is it any wonder that the storytellers come from more diverse backgrounds than before?
Listen to Jive Talking with Juwon on https://feferitylondon.co.uk from 2-4pm on Saturday, 27th May