The Product Design hall of fame is likely to feature many household names.
Some of these clever people designed personas who were extensions of their own selected character traits.
In other cases, there could be a ‘Trilby meets Svengali’ dynamic going on between collaborators.
Are these deals negotiated in transparency? This is where the difference between knowledge and understanding kicks in.
The truth of the matter is this: ‘it ain’t over till the amply proportioned person sings’.
