A personal calling should serve for more than one purpose. With any luck, the person who hears a call is also able to find a way of being useful to others. Fulfilment is the motivating factor that gets such a person out of bed to do his or her thing.

Once engaged in the activity, process is the energy that matters most. Baubles and gongs are distractions, whether we like it or not.

Products are also important. Reputations may draw attention, but the ability to touch hearts and minds is the thing that clinches the deal.

Achieving balance between these elements is the challenge that isn’t often spelt out for many to understand.

Our souls live on forever, regardless.

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