Imagine the lifestyle of a cave artist, back in the day. He or she probably felt the urge to have a consistent outlet for expression. Did cave dwellers call on the services of skilled artists to create images and symbols in their places of abode?

In the communities of our forebears, it is possible that an artist’s talents would be identified and he or she would make work for others, in exchange for other goods or services.

Fast forwarding to a few centuries before today, artists became commodities. The brand became just as important as the artist’s output (or possibly even more so, in many cases).

This development was great for business, of course. Is it possible however that the usefulness of the artist’s work could sometimes be overlooked as a result?

Maybe now is an opportune moment to reflect about the role that art plays in our lives.